Is it copyrighted?
If so …
*Who owns it? …
*Contact them to get permission!! …
*Give Credit to the creator!!! …
*Make a purchase if necessary!!!
*Use it responsibly
If not , …
According to Fair Use doctrine, you should …
*Only use a small part of the work
*Add new meaning to the work to make it original
*Rework it and use it in a totally different way
*Make sure to use it for nonprofit putposes
*Give credit to the creator
When copying anything else (e.g., videos, images, text, etc.) that is licensed under Creative Commons Licenses, …
*Always attribute the creator of the work (for information on how to attribute a work, see information guide, ‘How to Attribute Creative Commons Material’)
*Get permission from the creator to do anything that goes beyond the terms of the licence (e.g. making a commercial use of the work or creating a derivative work where the licence does not permit this)
*Keep any copyright notice attached to the work intact on all copies of the work
*Indicate and link to the licence from any copies of the work;
*Where you make changes to the work, acknowledge the original work and indicate that changes have been made (eg by stating ‘This is a French translation of the original work, X’)
Note: text in green above from CreativeCommons.org